Megachurch Pastor's Plea Brings in $2.4-Million in Three Days

Did you see this article about Pastor Rick Warren's recent offering?

Parishioners of Southern California’s Saddleback Church donated $2.4-million last week after their nationally known pastor issued a plea for funds to close a $900,000 deficit, reports the Associated Press.

The Rev. Rick Warren, who delivered the invocation at President Obama’s inauguration last year, announced the windfall in a sermon January 2, three days after he posted a letter on his Web site detailing the evangelical church’s budget problems. He attributed the gap to a dramatic drop in holiday-season donations and the rising cost of aiding out-of-work parishioners.

Mr. Warren said Saturday that all the money raised came from church members in donations of less than $100.

What implications does this have on fundraising in your organization, if any? We would love your thoughts and comments.