Year-end provides a fantastic time to communicate with your supporters and stakeholders - and an Annual Report is a great way to do it. The report can be used to communicate the impact your organization had in the year past, and to look ahead to your plans and expectations for the year ahead.
Habitat for Humanity just released a beautiful report - focused on outcomes and impact. Here's the lead sentence: "Despite the struggling economy, more than 61,000 families were served in fiscal year 2009 - the most we have ever served in a year's time. Celebrate our successes, consider our goals for 2010 and review our financial information in this year’s annual report." Great impact and outcome language!
We realize not all organizations have the manpower or design budget of an organization like Habitat. But no matter how modest the report, the discipline of doing it will force you to be strategic, and to communicate strategically with those that support you.
Call us if we can help!
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